GEN Z + BRANDING
Recently I interviewed @maxinemarcus for our Brand Camp podcast. We spoke at length about how @tiktok allows users/Gen Z 'to make trends' their own. For example, the same dance can be done 1000 different ways. You can insert your own personal experience and not only make it fun/funny, but also social and applicable to your own life.
It had me thinking about how to design campaigns for the future where we empower consumers to not just tell our story better (through shares, likes, explore pages), but also to create a canvas for the creation of storytelling.
Anyone see a brand doing a great job at this??
I think companies that own creative tools like @apple (shot on iPhone), @adobe, and @gopro could be pros at this. Even nailpololish/makeup ... yoga brands etc.