the future of content

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During this pandemic, premium content has become difficult, and comes with a ton of liability for brands, production companies and agencies. The good news is that, when done right, relatable story can outperform premium content. @peterstringer former VP of Digital Media at the @celtics and VP of Social Media with @ufc tells us about the few times in his career that iPhone content outperformed branded content and the reason why. The full interview we did with Peter is dropping soon. Stay tuned. @nba @nfl @mlb @nhl @mls @wnba @nll @nwsl @espn @sportsillustrated @bleacherreport

A post shared by brand camp (@thebrand.camp) on Jul 17, 2020 at 12:57pm PDT

What’s the future of content?

During this pandemic, premium content has become difficult, and comes with a ton of liability for brands, production companies and agencies.

The good news is that, when done right, relatable story can outperform premium content.

@peterstringer former VP of Digital Media at the @celtics and VP of Social Media with @ufc tells us about the few times in his career that iPhone content outperformed branded content and the reason why.

The full interview we did with Peter is dropping soon. Stay tuned.