PERFORMANCE BRANDING

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we often speak about how important it is that your brand and campaign concept to connect with your audience in a flash of a second. Pre COVID-19, consumers trusted physical products more than a digital ad or storefront. As consumers (of all ages) are increasingly comfortable with online shopping that means that companies will need to double down on their brand strategy, update their digital storefronts, and create sales funnels that will keep potential new buyers in their ecosystem. Global brands will take the lead here as they have already built ‘consumer trust.’ But from speaking to a GenZers early last week, digital + brand is a place a lot of big brands still struggle with. More to come on this topic. Sanja Komljenovic is the CEO of @onacreative, a female-driven brand strategy and creative agency.

A post shared by brand camp (@thebrand.camp) on Sep 21, 2020 at 5:23pm PDT

In a digital-first economy

we often speak about how important it is that your brand and campaign concept to connect with your audience in a flash of a second.

Pre COVID-19, consumers trusted physical products more than a digital ad or storefront. As consumers (of all ages) are increasingly comfortable with online shopping that means that companies will need to double down on their brand strategy, update their digital storefronts, and create sales funnels that will keep potential new buyers in their ecosystem.

Global brands will take the lead here as they have already built ‘consumer trust.’ But from speaking to a GenZers early last week, digital + brand is a place a lot of big brands still struggle with.

More to come on this topic.

Sanja Komljenovic is the CEO of @onacreative, a female-driven brand strategy and creative agency.