HOW TO BE A CATEGORY DISRUPTOR

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But more often than not, the real disruption happens off the shelf, before a customer even walks into a store. @tea.hannaford is the former VP of Sales for Casamigos. With over 12 years in wine and spirits, Tara has championed both startups and well-established companies such as Stoli Group and DeLeon Tequila. She is now the Co-Founder of @drinkhamaka

A post shared by brand camp (@thebrand.camp) on Aug 17, 2020 at 1:13pm PDT

Sometimes categories get disrupted on the shelf...

But more often than not, the real disruption happens off the shelf, before a customer even walks into a store.

@tea.hannaford is the former VP of Sales for Casamigos. With over 12 years in wine and spirits, Tara has championed both startups and well-established companies such as Stoli Group and DeLeon Tequila. She is now the Co-Founder of @drinkhamaka