ADAPT YOUR BRAND FOR GEN Z

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but also to the message and "vibe" a product gives off, and how a brand makes them feel. They want to marry the cause to the cool factor. With that said, it makes sense that out of 100 teens surveyed 30 to 40 said @Nike was a brand doing a great job at adopting to Covid. @maxinemarcus started her research agency at JUST 16, @ambassco provides brands with actionable insights from a valuable but little understood market: teens. She’s the latest guest on the Brand Camp podcast (link in bio). Take a listen and let me know if you agree and/or what other brands did you see do a great job in being connected to their value prop.

A post shared by brand camp (@thebrand.camp) on Oct 20, 2020 at 12:15pm PDT

Gen Z is not only attracted to products

but also to the message and "vibe" a product gives off, and how a brand makes them feel. They want to marry the cause to the cool factor.

With that said, it makes sense that out of 100 teens surveyed 30 to 40 said @Nike was a brand doing a great job at adopting to Covid. 

@maxinemarcus started her research agency at JUST 16, @ambassco provides brands with actionable insights from a valuable but little understood market: teens. She’s the latest guest on the Brand Camp podcast (link in bio).

Take a listen and let me know if you agree and/or what other brands did you see do a great job in being connected to their value prop.