Gen Z + TIKTOK

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Whether you like it or not, Gen Z relies on TikTok for news. ... and just like the rest of us, they’re often not doing research on the accuracy of the influencer’s information. With the election coming up, that’s a dangerous thing. On the flip-side, they are also extremely passionate and active when it comes to social justice. So encourage young voters to research and show up to the polls! @maxinemarcus a student at @uscedu and founder of @ambassco a Gen Z research agency and consultancy started and ran by Gen Zers. This young prodigy started her company 4 years ago, at JUST 16. Ambassco provides brands (including VSCO, Johnson & Johnson, and Pandora) with actionable insights from a valuable but little-understood market: teens. She’s the latest guest on the Brand Camp Podcast. Link in our bio for her full episode!

A post shared by brand camp (@thebrand.camp) on Oct 29, 2020 at 10:11am PDT

Whether you like it or not, Gen Z relies on TikTok for news.

... and just like the rest of us, they’re often not doing research on the accuracy of the influencer’s information. With the election coming up, that’s a dangerous thing.

On the flip-side, they are also extremely passionate and active when it comes to social justice. So encourage young voters to research and show up to the polls!

@maxinemarcus a student at @uscedu and founder of @ambassco a Gen Z research agency and consultancy started and ran by Gen Zers. This young prodigy started her company 4 years ago, at JUST 16. Ambassco provides brands (including VSCO, Johnson & Johnson, and Pandora) with actionable insights from a valuable but little-understood market: teens. She’s the latest guest on the Brand Camp Podcast. Link in our bio for her full episode!