GEN Z + THE ELECTION

View this post on Instagram

Our youngest voting generation is torn between their deep conviction and their lack of patience. This insight is SO important when it comes to how we talk to Gen Z about the election...but really, about anything. There is so much opportunity to empower them away from fear and toward positive action. But because of this fear/ lack of patience, it’s crucial we meet them where they’re at. @maxinemarcus is a student at @uscedu and founder of @ambassco, a Gen-Z research agency and consultancy started and ran by Gen-Zers. This young prodigy started her company 4 years ago, at JUST 16. Ambassco provides brands (including @vsco, @pandora, etc.) with actionable insights from a valuable but little-understood market: teens. She’s the latest guest on the Brand Camp Podcast. Link in the comments (or bio) for her full episode!

A post shared by brand camp (@thebrand.camp) on Oct 30, 2020 at 3:22pm PDT

Will Gen Z show up to vote?

Our youngest voting generation is torn between their deep conviction and their lack of patience.

This insight is SO important when it comes to how we talk to Gen Z about the election...but really, about anything. There is so much opportunity to empower them away from fear and toward positive action. But because of this fear/ lack of patience, it’s crucial we meet them where they’re at.

@maxinemarcus is a student at @uscedu and founder of @ambassco, a Gen-Z research agency and consultancy started and ran by Gen-Zers. This young prodigy started her company 4 years ago, at JUST 16. Ambassco provides brands (including @vsco, @pandora, etc.) with actionable insights from a valuable but little-understood market: teens. She’s the latest guest on the Brand Camp Podcast. Link in the comments (or bio) for her full episode!