THE BILLION DOLLAR CASAMIGOS QUESTION

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Did some smart marketer simply stick a celebrity nametag on another bottle of tequila?⠀ ⠀ Definitely not.⠀ ⠀ The Casamigos story is NOT one of celebrity endorsement, rather it’s one of celebrity ownership and authenticity.⠀ ⠀ And yes, there’s a big difference.⠀ ⠀ Casamigos has a real founding myth of buddies George Clooney and Rande Gerber bottling Tequila from their favorite Mexico vacation spot, and sharing it with their friends. ⠀ ⠀ The story begins here but also goes far beyond it as Casamigos built a rockstar star team and made a lot of smart moves to become the brand it is today.⠀ ⠀ @tea.hannaford is the former VP of Sales for Casamigos. With over 12 years in wine and spirits, Tara has championed both startups and well-established companies such as Stoli Group and DeLeon Tequila. She is now the Co-Founder of @drinkhamaka

A post shared by brand camp (@thebrand.camp) on Jul 14, 2020 at 9:03am PDT

How did George Clooney’s @casamigos become a billion dollar #brand?

Did some smart marketer simply stick a celebrity nametag on another bottle of tequila?⠀
⠀
Definitely not.⠀
⠀
The Casamigos story is NOT one of celebrity endorsement, rather it’s one of celebrity ownership and authenticity.⠀
⠀
And yes, there’s a big difference.⠀
⠀
Casamigos has a real founding myth of buddies George Clooney and Rande Gerber bottling Tequila from their favorite Mexico vacation spot, and sharing it with their friends. ⠀
⠀
The story begins here but also goes far beyond it as Casamigos built a rockstar star team and made a lot of smart moves to become the brand it is today.⠀
⠀
@tea.hannaford is the former VP of Sales for Casamigos. With over 12 years in wine and spirits, Tara has championed both startups and well-established companies such as Stoli Group and DeLeon Tequila. She is now the Co-Founder of @drinkhamaka