BE EVERYTHING FOR SOMEONE

CONSUMER FIRST... ⠀
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Always, first.⠀
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Find the tribe that needs your product and then make them the hero in your story.⠀
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At ONA, whenever we take on a new client, our first step is to understand who our client’s core consumer is.⠀
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It doesn’t matter whether we’re doing a full rebrand or simply producing a piece of content, who we exist for always comes first and they always stay top of mind.⠀
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To all those that say: ”My product applies to EVERYONE!"⠀
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Maybe. Your product may offer solutions for toddlers, grandparents, working moms, teachers, athletes and CEOs alike. Regardless, honing in on your deepest and truest audience will actually allow you to reach a variety of demographics in the long run.⠀
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@sanjak is the CEO of @onacreative , a female-driven brand strategy and creative agency.