ARE YOU WILLING TO BE HATED?

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Don't play it safe. Don't cater to everyone. Be EVERYTHING for someone. ⠀ ⠀ “A common misconception is that you have to be liked by all, rather than loved by a few. As an example I'd rather have 100 followers that hang onto my every word than 1000 who scroll past my posts. If you can create super fans, those super fans will go on to tell their friends... and that is how you build a successful, long term brand. Pistachio Ice Cream 🍦> Vanilla Ice Cream.” – @sanjak⠀ ⠀ Sanja Komljenovic is the CEO of @onacreative, a female-driven brand strategy and creative agency.

A post shared by brand camp (@thebrand.camp) on Jun 24, 2020 at 12:15pm PDT

When you cater to everyone, you speak to no one.

Don't play it safe. Don't cater to everyone. Be EVERYTHING for someone. ⠀
⠀
“A common misconception is that you have to be liked by all, rather than loved by a few. As an example I'd rather have 100 followers that hang onto my every word than 1000 who scroll past my posts. If you can create super fans, those super fans will go on to tell their friends... and that is how you build a successful, long term brand. Pistachio Ice Cream 🍦> Vanilla Ice Cream.” – @sanjak⠀
⠀
Sanja Komljenovic is the CEO of @onacreative, a female-driven brand strategy and creative agency.