THE MOST UNDERRATED INFLUENCERS
If you aren’t working with influencers… are you even playing the game?
#Influencers are essential to building brand and moving product. ⠀
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When #brands think about influencers, often the first place their minds travel is to this here beautiful land of Instagram. Instagram is pretty, the aesthetic is curated, and the creators can make that “on brand” content we all want. ⠀
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Youtube creators on the other hand… are often an afterthought. ⠀
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And, that may be a big mistake.⠀
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The nature of @youtube and it’s long-form video style provides an explicit advantage over IG. You can get more attention. Way more than that 1 second on Instagram. ⠀
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And #attention is everything. ⠀
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Sean Frank is an ace in scaling e-commerce brands. He is a partner at the performance marketing agency Top Hat Ventures and a partner at @ridgewallet.