DO THE RIGHT THING
Don't force your consumer to choose between their beliefs... and your product.
Is your product sustainable?
Your materials ethical?
Your employees treated fairly?
Do you give back to your community?
Doing the right thing is cool😎 And, it's an integral part of building a brand that wins in the long run.
@sanjak is our podcast host and the CEO of @onacreative a female-driven brand strategy and creative agency.